Engage fans at every key moment
Pre-match, live, post-match, transfer window or club event: every moment can become an opportunity to play.
Clubs & Leagues
Turn every fan into a player throughout the season
Feeling Sports creates white-label fan engagement experiences that help clubs, leagues and rights holders engage their communities, build qualified fan audiences and activate partners.
- White label
- Fan data
- Partners
- Website, app and mobile
Match mission +250 pts for the right picks
Presented by Your partner
Club goal
Bring fans back before the next match.
Follow-ups fans to re-engage
Trusted by leading organisations
The opportunity
Fan relationships are built between matches
Fans want more than content. They want to participate, compete, unlock rewards and feel closer to their club or competition.
5 days to launch your first activation
A game format ready for your channels, tailored to your identity and measurable from launch.
Collect fan data
Turn participation into qualified profiles, declared preferences and actionable segments.
Showcase your partners
Integrate sponsors, naming, prizes and commercial campaigns into an experience that gives fans real value.
Build loyalty all season long
Use leaderboards, missions, badges and recurring games to bring your community back throughout the season.
Formats
Games that fit your sporting calendar
Choose a one-off game, a partner campaign or a digital fan space that stays active throughout the season.
Predictions
Scores, winners, goalscorers, bonus questions and leaderboards.
Fantasy Club
Team selections, budgets, real player performances and private leagues.
Club quiz
Club culture, players, history, partners and key moments.
Photo contest
User-generated content, stands, shirts, fan stories and community voting.
Mystery word
Daily challenges that encourage repeat visits.
Event calendar
Daily activities around celebrations, a competition or a partner campaign.
Activation plan Club season
J-2 Pre-match prediction Promotion through CRM, app, website and social media.
Match Fan bonus Questions, missions and partner visibility.
J+1 Leaderboard & rewards Prizes, online store, ticketing and follow-up.
Activations
Scenarios designed around your key moments
A fan engagement platform connects matches, partners, CRM and content. Games become a recurring thread, not a one-off activation.
Before, during and after the match
Run a predictor before kick-off, live bonuses around the match and a follow-up featuring the leaderboard and prizes.
Always-on fan space
An always-on space with challenges, missions, badges, leaderboards and club content.
Sponsored campaign
A branded activation with partner visibility, prizes, sponsored questions and commercial reporting.
Qualified acquisition
A simple registration journey that enriches your fan database and improves follow-up segmentation.
Partners
A fan activation that also creates commercial value
Sponsors do more than gain visibility: they can own a game format, offer a reward, capture interest and measure their impact.
Naming & branding
A campaign in your branding that gives the sponsor clear visibility without disrupting the fan journey.
Integrated prizes
Tickets, shirts, VIP experiences, store codes and ticketing benefits.
Commercial performance
Participation, clicks, opt-ins, exposure and actionable metrics for partner reports.
Suivi de l’activation Simulation
Fans Activity registrations, entries and scores by activation
Qualified contacts Opt-in actionable CRM consent and preferences
Retention Return visits participation frequency and audiences to re-engage
Fans
Registrations, profiles, opt-ins, preferences and participation history.
Engagement
Scores, return visits, favourite games, key moments and participation rates.
Partners
Visibility, clicks, prizes, sponsored questions and conversions.
Follow-ups
Segments to activate before the next match, ticket sale or CRM campaign.
Data & CRM
Understand your fans and re-engage them effectively
Every game can improve your fan knowledge, trigger useful follow-ups and give partners tangible evidence of impact.
Setup
A well-scoped launch with your teams
You stay in control of your club identity. We provide the game mechanics, platform, integration and reporting.
Build my fan spacePlanning
Goals, audience, sporting calendar, partners and prizes.
Customisation
Club branding, game rules, content, scoring and registration journey.
Launch
Launch on a website, app or dedicated URL, or integrate it into your existing channels.
Management
Reporting, CRM follow-ups, game optimisation and partner results.
Deliverables
What your teams can launch, manage and measure
A clear solution that turns sporting highlights into participatory, measurable and commercially valuable experiences.
Fan engagement platform
A white-label experience tailored to your identity and digital channels.
Game modules
Formats configured around your season, competitions and partners.
Back-office
A workspace for managing content, campaigns, leaderboards, prizes and reporting.
Support
Planning, launch and reporting designed around your teams.
Demo
Ready to engage your fans differently?
Start with a match, sponsor, competition or full season, and build the activation that fits your community.
Contact us
Ready to energise your sporting events or boost your team’s engagement? Our team is here to answer your questions and support your project.
26 rue du Chalet, 75010 PARIS 