Bring your audience back
Turn an article, fixture or sporting highlight into a recurring reason to play.
Medias & Sponsors
Engage your audience with sponsor-ready games
Feeling Sports designs interactive white-label experiences that turn sports content into playable moments, drive engagement and create value for partners.
- Ready-to-use games
- Integrated sponsors
- Reporting
- Web, app and mobile
Today’s activation Interactions tracked in real time
Presented by Your sponsor
Media goal
Create a recurring event around your content.
Follow-ups audience to re-engage
Trusted by leading organisations
The opportunity
Building audience loyalty shouldn’t create editorial complexity
In a crowded media landscape, content must do more than generate a page view. Games encourage audiences to participate, return and share while creating qualified data around key moments.
5 days to launch your first activation
A game ready to publish, tailored to your media brand and measurable from launch.
Showcase your sponsors
Integrate naming, branding, partner questions, prizes and links without making the experience more complex.
Generate useful data
Collect opt-ins, preferences, answers and interest signals to improve future activations.
Engage without added complexity
Launch editorial games that are quick to understand and easy to promote across your existing channels.
Formats
Short, sponsorable formats that are easy to promote
Each format can run on its own, become part of a campaign or power an always-on Gaming Zone.
Editorial quiz
Sports culture, archives, players, competitions and sponsored content.
Predictor
Pre-match predictions, scores, winners, leaderboards and bonuses.
Instant win
Prizes, partner codes, opt-in collection and flash campaigns.
Mystery word
A daily challenge that encourages repeat visits.
Guessers
Clues, archives, personalities and deduction games.
Pick’em grids
Short, logical, sponsorable games that are easy to share.
Campaign plan Audience + sponsor
J-3 Editorial announcement Launch the game and promote it across your channels.
Launch day Sponsored participation A branded quiz, predictor or instant-win game.
J+1 Results & follow-up Leaderboard, prizes, CRM and reporting.
Activations
A gaming scenario for every key moment
The goal is not simply to offer a game, but to create an editorial and commercial sequence that benefits both audiences and partners.
Sporting highlight
Bring a final, tournament, league matchday or major fixture to life with formats that are easy to promote.
Sponsored campaign
Create a branded campaign with prizes, tailored visuals, sponsored questions and measurable interactions.
Daily event
Run a short daily or weekly game to increase return visits and time spent.
Qualified acquisition
Turn playful participation into opt-in registrations, useful segments and an actionable audience database.
Sponsorship
A more tangible offer for partners
Games give sponsors a visible, useful and measurable presence. Rather than appearing around the content, they become part of the experience.
Visible branding
Game branding, campaign naming, partner screens and sponsored placements.
Measured interactions
Clicks, entries, answers, opt-ins and performance metrics after the activation.
Integrated prizes
Prizes, promotional codes, premium access, prize draws and rewards tailored to your goals.
Suivi de l’activation Simulation
Participation To measure answers, votes and completed games
Qualified contacts Opt-in actionable consent and preferences
Sponsors Interactions clicks, visibility, prizes and partner content
Audience
Participants, visitors, return visits and interaction time.
Content
Games played, best-performing questions and most engaging moments.
Sponsor
Visibility, clicks, interactions and campaign performance.
CRM
Opt-ins, declared preferences and actionable segments.
Measurement
A game should also generate actionable insights
Track activation performance, the content that works, sponsor value and reusable CRM signals.
Setup
A well-scoped, fast and measurable activation
You retain editorial and commercial control. We provide the platform, game mechanics, integration and reporting.
Build my Gaming ZonePlanning
Audience, sponsor, calendar, prizes and measurable goals.
Branding
Visual identity, game mechanics, content and registration journey.
Distribution
Go-live, web or app integration, editorial promotion and campaigns.
Reporting
Analysis, insights, follow-ups and recommendations for future campaigns.
Deliverables
What you can sell, publish and measure
A clear offer that combines an audience experience, sponsor value and actionable data for your teams.
Gaming Zone
A white-label experience available through your web, mobile or app channels.
Game modules
Formats configured around your content, competitions and partners.
Sponsor package
Visible, measurable placements that can be included in commercial offers.
Dashboard
Clear reporting on participation, performance, opt-ins and interactions.
Demo
Ready to turn your content into activations?
Start with a key moment, sponsor, content section or full season, and build the format that brings your audience back.
Contact us
Ready to energise your sporting events or boost your team’s engagement? Our team is here to answer your questions and support your project.
26 rue du Chalet, 75010 PARIS 